A Comprehensive Approach Delivered Tremendous Value
With this campaign, we truly delivered a comprehensive marketing plan at a great price. Our strategy hinged on the iPad Contest to drive new traffic to the site, generate online buzz about the festival, and grow their email list and social media followers. To support the contest we employed a variety of tactics including a street team to collect contest emails in North Brooklyn, online PR that resulted in significant press and buzz, and managing content to grow the festival's social media following. The contest was the underlying theme that united the disparate promotional mediums of PR, offline marketing, social media, and email.
Pound the Pavement, Hit the Keyboards
Combining an online marketing campaign with a traditional, offline street team was key to the success of the campaign. Because the festival is held in a specific area of North Brooklyn, Electric Orange recognized that an offline component would be key to success of the campaign. As such, we developed a street team to get out in the neighborhood to collect email addresses, promote ticket sales, and distribute Northside promotional items. This, combined with our online PR efforts, was the lynchpin that made the campaign successful.